Our Philosophy
Our Philosophy
For an unwavering 75 years we have always held to the belief that biochemistry, or the connection between nature and science, produces the least invasive, yet most powerful results in hair and skin.
Though tricky to pronounce, our name LA BIOSTHÉTIQUE says it all:
LA - laboratory
BIOS - biology
ESTHETIQUE - aesthetic
Culture of Total Beauty
Our motto, the Culture of Total Beauty, speaks to the connection between health and beauty and our quest to deliver beauty-health products that heal from the inside out to reveal glowing skin, glossy hair and all the trappings of ‘true beauty’. By providing the full suite of professional colour, scalp care, hair care, skin care and make up, we strive to provide a prescriptive, holistic concept that can be tailored to each individual guest.
The Beauty Ritual
Our ten step Beauty Ritual program gives our salon partners tools to deliver sensory touchpoints at each step in the salon service. From aroma complex head massages, to himalayan salt hand treatments, we transform a ‘trip to the hairdresser’ into an elevated journey of the senses. Psychologically proven to create a positive experience, our beauty ritual has real return, statistically improving treatment and retail sell through.
Professional Treatments
Sealed in medical grade vials to maintain product purity, our treatments deliver instant and long-lasting results for hair and skin. From improved hair growth to breaking the cycle of dandruff, complex emulsions of amino acids and more, provide relief for acute hair and scalp ailments. All hypo-allergenic, each treatment employs active ingredients to rebalance skin and hair production without causing irritation.
Testing Tools
While we no longer provide microscopes to our salons like we did in the 70s -yes, true story! - we still believe in the power of testing tools in salon for consultation and demonstration to our guests. La Biosthetique scalp and skin diagnostic tests give hairdressers the knowledge and power to diagnose tricky hair/skin conditions with confidence and accuracy.
